Today too, in an increasingly globalized society, Christians are called, not only through their responsible involvement in civic, economic and political life but also through the witness of their charity and faith, to offer a valuable contribution to the laborious and stimulating pursuit of justice, integral human development and the right ordering of human affairs – Pope Benedict XVI Message for World Day of Peace 2011 Introduction
A warm welcome to you and heartfelt thanks for your invitation. I offer you all Cordial Greetings and say Congratulation on your Tenth Year Anniversary Celebration as a Diocese. It gladdens my heart to be here with you at this Special Occasion of your Maiden Diocesan Synod holding at Our Lady of Perpetual Help Pastoral Centre, Grace-land Area, Zaria, Nigeria where we gather today to reflect and brain storm on the Mass Media and Effective Evangelization in the Modern World.
In the spirit of this Synod, let us move forward with optimism and great faith, and a profound willingness to face the future that will be different from the past. We should recognize that change will be needed and openness to new ways of organizing Parish/Diocesan life and mission. A change which will create parishes in the Diocese that are vibrant, dynamic, welcoming and inclusive, especially in liturgy, prayer, catechesis and evangelization. This Synod should stimulate in us the recognition that we all share responsibility for the faith and life of our parishes and Diocese. Better communication is needed everywhere between parishes, from Diocese, and between Priests, Religious and People taking special cognizance of the local, rural, urban and educational context and composition of the Diocese. Yes, I am convinced that the reality of our changing society is enough to convince us of the need and urgency of Evangelization. It has also become very clear that there is the absolute need for the training and education of Catechists, Evangelizers, Seminarians, Religious and Priests in the new methods and strategies of evangelization. In this digital continent with its spread of multimedia communications and its rich ‘menu of options’ according to Pope Benedict XVI, pastoral presence in the world of digital communications is absolutely important.
Changing realities and New Emerging Frontiers
Life is continually changing and bringing with it new technologies, innovation, developments, advancement, problems and challenges. We live in an age of Mass media and there is no doubt that the Mass Media are altering every aspect of our societal life – culture, religion, social, economic and political. This great transformation poses tremendous challenges to us Communicators, Preachers, Catechists, Evangelizers, Teachers, Parents, Pastors, Youth and Children of the urgent need to comprehend and make use of the Mass Media productively and creatively, to understand and transform our world. In this period of dramatic technological and social change, we need to cultivate effective strategies to use the Media as facilitator of democracy and for effective evangelization for nation building, and not as instrument of repression and confusion, and by so doing make it relevant to the demands of the new age.
Understanding the New Media Technologies
These new technologies – computers, lasers, global system of mobile communications (GSM), cell phones, cable and satellite telecommunication, internet, face book, email, chat, texting, World Wide Web (www) and U-tube which are evolutionary process, are creating greater acceleration, opportunities, possibilities and challenges. So, Evangelizers must become conscious of the new language, techniques, cultures and perceptions of the modern media world, because if we are not informed, we will become deformed. We must strive to acquire skills and good understanding of the usages and application of these new technologies and implore new methodologies for effective media evangelization.
In this world of amazing electronic media and a million ways to communicate, social networking is a big business. Things like face book, emails, chat and texting reveal our hunger to connect with another, yet many people still feel lonely and don’t get it right. Kids don’t talk to parents, parents don’t talk to kids, and husbands don’t talk to wife. Surprisingly, many homes, workplaces, and even Churches and our parish communities are becoming gatherings of strangers. We live and worship together without truly knowing each other. In fact, the age is becoming unreasonably demanding with too many confusing choices and too much information.
Pope Benedict XVI in His message for the 43rd World Communications Day notes with great interest the pastoral possibilities and gains to be derived from our authentic and active engagement in the world of communications thus: ‘The accessibility of mobile telephones and computers, combined with the global reach and penetration of the internet, has opened up a range of means of communication that permit the almost instantaneous communication of words and images across enormous distances and to some of the most isolated corners of the world; something that would have been unthinkable for previous generations. Young people, in particular, have grasped the enormous capacity of the new media to foster connectedness, communication and understanding between individuals and communities, and they are turning to them as means of communicating with existing friends, of meeting new friends, of forming communities and networks, of seeking information and news, and of sharing their ideas and opinions’. Powerful influence of the Mass Media in shaping modern minds, values, attitude, mentality, behavior and lifestyle
In modern times, children and youth are exposed to a tremendous amount of television viewing. They spend more than five hours per day viewing TV, videos, playing video games; internets surfing that are filled with commercial, educational and violent programs. The children and youth today are bombarded by advertisement messages that encourage them to eat unhealthy foods and drinks, and buy unnecessary materials they don’t really need. In these days of instant news, we regularly hear and see images of terrible calamity in our world.
Similarly, popular videos, music and visual images make the imagination of our children and youth to run wild. The generations of youth today are looking for answers to the many crises in the society. The lyrics of music and powerful modern media images speak to them loud and clear. The images children and youth absorb can leave them traumatized and vulnerable for life. They might not distinguish between fantasy and reality. It is very vital now to monitor the content of TV, video programs and even destructive pornographic images on the Cell phones, and to set viewing limits. Researchers have revealed that TV and internet in moderation can be a good thing; but too much can also be detrimental. They have also generally revealed that:
- Videos laced with violent images can make the youth antagonistic and more likely to condone violence. Children and youth who view violent events are more likely to believe that the world is a bad place and something bad will happen to them. Ours today is a culture of violence as pervasive as the air we breathe and this contributes to the pollution of the environment in which we live.
- Anti – social and stereotyped videos and programs increase anti – social behavior and acceptance of gender stereotyped behavior
- Sexually charged videos and programs makes the youth more accepting to premarital sex. Some channels and pornographic sites today show immoral films under the guise of blue films. It is alarmingly shocking to see pornographic videos cassettes, tapes and CDs being sold in open markets and shops in Nigeria, at cheap and affordable rates to all especially in some major cities in Nigeria. Studies have shown that children/youth that watch lots of sexual/cigarette/alcohol content on TV or the net are likely to pick up these habits, because the product placement makes such behavior normal and acceptable. TV is full of programs that depict risky and dangerous behavior such as illicit sex and substance abuse as cool, fun and exciting. Positively, there should rather be TV discussion and program about the consequences of drinking alcohol, taking drugs, smoking cigarettes and having pre-marital and extra marital sex.
The Positive Role of the Mass Media in effective evangelization for national development
The media serving the public through evangelization should be influenced in her crucial role by a people centre-vision, based on human rights, social justice, peace, truth and sustainable development. Service to the society rather than profit accumulation should be a top priority, and to spur the people to behave and act responsibly with the view to improving the society and bettering the living standard of the people.
- The content of the mass media should foster national unity. The media should be used as catalyst for development to facilitate democratic tenets and spiritual principles, and not as instrument of slavery and destruction.
- Teach the principles, values and skills of development through special radio and T.V programs for youth and women empowerment. Promote peace and conflict studies to educate youth against violence.
- Mass media has special power to accelerate changes in the society because it contributes actively to the development of cultures, beliefs and new orientations.
- Mass media exposure can promote greater social, economic and political participation in the society and by so doing contribute to change and stability in political institution and processes.
- Stimulate the process of political and religious education, awareness, analysis and responsible commitment for integral national development through programs of mass mobilization against ignorance, slavery, poverty, exploitation and violence.
- Ignite the sense of nationalism and patriotism among citizens, and also create an enabling environment for creativity and innovation with a view of setting firm foundation for an enduring and fruitful political future.
- Information and education can build people - and information and people together are much more powerful and valuable than money alone. Furthermore, the Information Revolution has initiated a Spiritual Revolution - according to futurist William E. Halal “We will then enter an era of spirit. You can see it starting today as people embrace values, beliefs and visions - all of those things that are essential to navigate through the mass of information, to find meaning and purpose.
The challenges of active engagement of the Media for effective Evangelization
Since religion itself is basically a communication experience between God and human being, the task before the Church is effective communication meant to ultimately glorify God. We should get more deeply involved in evangelization through the media.
· Web presence is very important where you have variety of good news on line packed with news, articles, reflections, talks, powerful spiritual testimonies and inspiring prayers
· prayer line for prayer request and for questions and answers of the Christian faith should be opened
· e-ministry, e-apostolate, e-pulpit should be encouraged through blocs, U tube, chat, text messages, web radio, web television, and face book because they provide great place for interaction, exchange, connecting to people and keeping in touch with friends, and also posting photos and videos
· The use of electronic media – radio and television should also form an important part of our evangelistic ministry. Holy mass, Church services, fellowships, biblical and catechetical programs should be packaged for radio and television broadcast;
· CDs, VCDs, DVDs, Tapes and inspiring books on sermons, life of Saints and the Catholic Social Teachings, Newsletter, Bulletins, pamphlets and magazines should be made available and sold in our Bookshops and Churches.
· The culture of reading and building family and parish Library should be developed and encouraged.
· Evangelizers should be encouraged to take courses in computer information technology
· Do awareness courses in technology for computer appreciation and knowledge; courses on information management and communication
· Our lay people are also faced with the challenge of active engagement, involvement, contribution and participation in public discourse on vital issues on the Holy Bible, and Church doctrines and politics. Good religious publications, motivational and inspiring books on human development, social teachings of the Church and Papal messages should be carefully studied and taken seriously.
Basic Obstacles and barriers to effective Communication Evangelization
· Lack of sufficient media infrastructure and communication equipments
· Lack of adequate funds
· Lack of professional competence
· Lack of sponsorships for religious programs and publications
· Inadequate opportunities for professional training
· A change of attitude of pastors and evangelizers to communicate with rather than to the people.
Although, obstacles and roadblocks can make us frustrated, angry, or ready to give up; but in the spirit of this Synod, as re - strategize while walking in obedience and trust, God will demonstrate his power in our circumstances. Since life is a team effort and no one gets far alone, once in motion as a team united in Christ, we cannot be stopped. Our mission is unstoppable! I would like to say dear friends that in spite of the difficulties, frustrations and roadblocks of the moment, there is still hope if we strive on prayerfully in faith and love.
Conclusion
These new media technologies should be used not as an oppressive, manipulative and destructive force, but as a positive, constructive, transformative, creative and productive force to serve the church and the society. In view of these great challenges and necessity, the Church is challenged to invest more in the training and retraining of agents of evangelization for effective evangelization; Greater efforts must be made by the Nigerian Church to support and train lay pastoral personnel and Evangelizers in the usage and applications of modern communication technologies for effective evangelization for the transformation of the world.
I most sincerely thank you all for your attention.
ENDNOTES
Rev. Fr. Michael Adefemi Adegbola, Director, Media Service Centre, Kaduna Nigeria 2011